Sunday, July 24, 2011

What the Amalgamation of Bwin and Party Gaming does for the Online Poker Trade

By Gregory Brooks


The amalgamation of Austria-based bwin and Party Poker of the UK has resulted in the huge gaming establishment Bwin.Party Digital Entertainment. The decision to merge was first proposed for July of 2010. And it was decided that bwin share holders would receive 52% of the total shares. The new company was to be managed by two co-CEOs; there is Jim Ryan from the Party Gaming and Norbert Teufelberger from bwin.

Having merged, they now have reached the top position in sports betting, poker and other games such as bingo. Their special positioning has given them the advantage of having been able to have the run of the market and cash in a lot of money. They grew very powerful in the entertainment arena and are looking forward to taking over the entire US market in online poker.

There is an expectation that the merger will help them reach the pinnacle in online poker and casino games. Individually, both companies are experts in their own fields so their joined effort will surely carry them to the peak.

The new company is sure of their prospects of expansion in the Party Poker trademark in the European market. Bwin was on the Ongame Network, but with the merger with Party Poker, they now feel that they could create the greatest online poker room anywhere. They are so sure that they will not have any adversary to meet them head on.

In the smaller language area, the new fusion of bwin and Party Poker is looking forward to saving on the customer service costs. Party Poker could use the bookmaking strengths of bwin and also their M&A, in the sports book vertically. Besides, bwin will not have vertically to build up their own casino.

The merger includes nearly no risk on behalf of the companies involved, since there will be no merger of supply or assembly lines. Being two international companies, they do have independent operations because they are operating from two different countries. Both staffs are very young, and you will find that they come from distinct backgrounds. They will not have many problems in moving laterally. They will have to make sure that they do not fall prey to the greed and unethical practices of the business models that exist today.

The stock market took well to the merger of the two companies. For a change, the investors and analysts, both agree that this is a perfectly orchestrated move to bolster the chances of both companies. The first day winning for the bwin was 17% and the Party poker was 20%. This impressive winning could be considered as a good omen for a bright tomorrow.

Every merger has its good and bad points. The merger of these two giants, bwin and Party Poker, will definitely affect the smaller poker industries. Since the risk factor is almost zero, the merger should only improve the poker industry. Their CEOs are very experienced and their joint ventures should also be gratifying, which is definitely going to do the poker industry a lot of good.




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