Bride meetings are so important for your business and your reputation that a lot of thought and care must be put into them. Many a wedding photographer will feel that showing a simple album of their work is ok to close a deal. This isn't true, the sector of wedding photography is highly competitive and everything that you do toward improving the number of clients that sign up is critical.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location handy to you both.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you have got to meet away from home, attempt to choose a location which is quiet, so you can be heard with no interruptions and that is like a quality location. Select a period of the day when the place is at it's least busy "it is worth phoning the location previously to check on their quiet times.
If you have got to go to visit the customer, try to make certain you take all that you need to close the deal, including detailed price lists and contracts. If you promise to put something in the post, then there's always the likelihood that they may change their mind.
When you arrange the meeting, try to make sure that all the decision makers are present. This is typically relatives of the bride or groom who could be coughing up for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put plenty of work into your display albums make sure that they're truly galvanizing and show off the particular traits you're trying to stress.
Always talk in positive terms about the things that you will be doing for them. Talk as though you are already their selected paparazzo. Before they leave "ask for the business "never allow them to go with a simple thanks. They might have made their decision and are prepared to sign at this time "explain that dates are going quickly and you would be very pleased to document their wedding.
In summary, treat folks with respect and kindness and treat them in the same way you want to be treated by a 5 start hotel. Remember, you are selling a 5 star service.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location handy to you both.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you have got to meet away from home, attempt to choose a location which is quiet, so you can be heard with no interruptions and that is like a quality location. Select a period of the day when the place is at it's least busy "it is worth phoning the location previously to check on their quiet times.
If you have got to go to visit the customer, try to make certain you take all that you need to close the deal, including detailed price lists and contracts. If you promise to put something in the post, then there's always the likelihood that they may change their mind.
When you arrange the meeting, try to make sure that all the decision makers are present. This is typically relatives of the bride or groom who could be coughing up for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put plenty of work into your display albums make sure that they're truly galvanizing and show off the particular traits you're trying to stress.
Always talk in positive terms about the things that you will be doing for them. Talk as though you are already their selected paparazzo. Before they leave "ask for the business "never allow them to go with a simple thanks. They might have made their decision and are prepared to sign at this time "explain that dates are going quickly and you would be very pleased to document their wedding.
In summary, treat folks with respect and kindness and treat them in the same way you want to be treated by a 5 start hotel. Remember, you are selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see more information on their wedding photography courses, request a leaflet from the internet site.
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