The Carrera Panamericana car race proved to be a great inspiration for the Carrera sunglasses range when they were launched in Austria in 1953. Over the last 50 years the brand has developed from just a small range of designs to become an industry leader in the sunglasses' market, while attracting the attention of several big name celebrities and music stars.
The Carrera brand prides itself on three main elements these are technical innovation, design and raw sporting theme. The sunglasses are designed for people that enjoy an active lifestyle and are always on-the-go. Carrera wearers are sporty and always looking for a new challenge, the competitive edge of motor racing is where the designs were bore from and they continue to follow along with those themes today. The sunglasses are designed for athletes and therefore undergo a rigorous testing regime to ensure that their design is suitable for wearing on and off the field.
Their high attention to detail and fashion-forward designs have made the brand quickly popular with celebrities and popular sporting stars including David Beckham, Lady Gaga and Paris Hilton. The sunglasses are a particular hit within the music industry and have featured in a wide range of music video clips including the Lady Gaga hit "Bad Romance" and the Alicia Keys track "Try Sleeping With A Broken Heart". In addition to these many musical stars have worn the glasses during their live performances.
Catering for a unisex market there are no sunglasses within the Carrera range that are designed specifically for men or women. Modern technology combined with a very retro feel are used to manufacture the glasses, while using a practical and slim line approach to enable them to be worn by athletes. Designed with larger lenses, many styles in the range are designed to give the feel of vintage over-sized sunglasses.
Bold and bright colours are used on the frames and lenses of the glasses and in many cases a multitude of colours could be used in the same design, giving a very eclectic, bright and sporty feel to the range.
The Carrera brand prides itself on three main elements these are technical innovation, design and raw sporting theme. The sunglasses are designed for people that enjoy an active lifestyle and are always on-the-go. Carrera wearers are sporty and always looking for a new challenge, the competitive edge of motor racing is where the designs were bore from and they continue to follow along with those themes today. The sunglasses are designed for athletes and therefore undergo a rigorous testing regime to ensure that their design is suitable for wearing on and off the field.
Their high attention to detail and fashion-forward designs have made the brand quickly popular with celebrities and popular sporting stars including David Beckham, Lady Gaga and Paris Hilton. The sunglasses are a particular hit within the music industry and have featured in a wide range of music video clips including the Lady Gaga hit "Bad Romance" and the Alicia Keys track "Try Sleeping With A Broken Heart". In addition to these many musical stars have worn the glasses during their live performances.
Catering for a unisex market there are no sunglasses within the Carrera range that are designed specifically for men or women. Modern technology combined with a very retro feel are used to manufacture the glasses, while using a practical and slim line approach to enable them to be worn by athletes. Designed with larger lenses, many styles in the range are designed to give the feel of vintage over-sized sunglasses.
Bold and bright colours are used on the frames and lenses of the glasses and in many cases a multitude of colours could be used in the same design, giving a very eclectic, bright and sporty feel to the range.
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