Bride meetings are so important for your business and your reputation that a lot of thought and care must be put into them. Many a wedding photographer will feel that showing a simple album of their work is ok to close a deal. This isn't true, the sector of wedding photography is highly competitive and everything that you do toward improving the number of clients that sign up is critical.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location handy to you both.
Which you select will rely upon where you live and the kind of business you run. If you have got a studio in a town centre then everyone will come to you. However if you're located out in the country then you'll have to visit your client or meet at a local cafe.
If you have got to meet away from home, attempt to choose a location which is quiet, so you can be heard with no interruptions and that is like a quality location. Select a period of the day when the place is at it's least busy "it is worth phoning the location previously to check on their quiet times.
If you have got to go to visit the customer, try to make certain you take all that you need to close the deal, including detailed price lists and contracts. If you promise to put something in the post, then there's always the likelihood that they may change their mind.
When you prepare the meeting, try to ensure that all of the decision makers are present. This is often parents of the bride or groom who may be paying for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If at all possible run a show on a large projector or large high-definition display. Size does matter and people will be impressed by the size of the pictures which they are used to viewing on a tiny laptop screen.
Put plenty of work into your display albums make sure that they're truly galvanizing and show off the particular traits you're trying to stress.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summary, treat folks with respect and kindness and treat them in the same way you want to be treated by a 5 start hotel. Remember, you are selling a 5 star service.
First you have to decide where you are going to meet your customer. Usually there are three choices:
- At your work (or home) address
- At the clients home
- At a neutral location handy to you both.
Which you select will rely upon where you live and the kind of business you run. If you have got a studio in a town centre then everyone will come to you. However if you're located out in the country then you'll have to visit your client or meet at a local cafe.
If you have got to meet away from home, attempt to choose a location which is quiet, so you can be heard with no interruptions and that is like a quality location. Select a period of the day when the place is at it's least busy "it is worth phoning the location previously to check on their quiet times.
If you have got to go to visit the customer, try to make certain you take all that you need to close the deal, including detailed price lists and contracts. If you promise to put something in the post, then there's always the likelihood that they may change their mind.
When you prepare the meeting, try to ensure that all of the decision makers are present. This is often parents of the bride or groom who may be paying for the event.
If the client comes to your house, ensure it is clean, clean and smells fresh. There's little worse than working into somebody's house and feeling that you want to walk right back out again.
If at all possible run a show on a large projector or large high-definition display. Size does matter and people will be impressed by the size of the pictures which they are used to viewing on a tiny laptop screen.
Put plenty of work into your display albums make sure that they're truly galvanizing and show off the particular traits you're trying to stress.
Always talk in positive terms about the things that you will be doing for them. Talk like you are already their selected photographer. Before they leave "ask for the business "never permit them to go with an easy thank you. They may have made their decision and are ready to sign right now "explain that dates are going fast and you would really like to photograph their event.
In summary, treat folks with respect and kindness and treat them in the same way you want to be treated by a 5 start hotel. Remember, you are selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see additional information on their wedding photography courses, request a brochure from the site.
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